Monthly Archives: August 2014

Why is My Word Count Important?

Ever wondered why traditional publishers require certain word counts to a manuscript? It comes down to number of pages in a completed book and the cost of printing x-amount of books. A 300-page book will naturally cost more to print than a 240-page book and a publisher knows the magic formula for estimating the page count of a book.

When you self publish, knowing the approximate page count of your book is important. So what is the formula based on the word count of a manuscript?

Free 2014 guidebook available at GorhamPrinting.com

Free 2014 guidebook available at GorhamPrinting.com

With professional, book-industry design, your word processor file is imported into a page layout program such as InDesign. To get an idea of your estimated page count, use the following formula:

For a 5.5×8.5 trim sized trade paperback, figure approximately 300 words per page and for a 6×9 size book figure approximately 350 words per page.

As an example, if your book contained 48,000 words, it would end up at approximately 160 total pages for a 5.5×8.5 size book. (48,000 words divided by 300 words per page = 160 5.5×8.5 finished pages).

If you have photos or drawings in your book, a fair estimate is two photos or images per page added to your page count.

Don’t forget front matter such as title page, copyright page, dedication and such will also add to your total page count.

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Speaker + Self Publishing = Success

Ready for a new marketing “shot in the arm” for yourself or your business? Wait a minute, marketing? The title of the blog says self publishing, why are you suddenly talking about marketing? Because self publishingPurchase a copy a book of tips and/or ideas about a subject you know best is a great way to increase your audience of potential customers and clients. The book becomes an incredible new marketing tool.

Over the last decade self publishing has exploded making the process simpler to create a book. Whether you’re thinking an industry-standard trade paperback or eBook available to potential business worldwide, having a book becomes a marketing perk.

As a speaker, schedule more presentations, engagements and you’ll enjoy back of the room sales. Produce a YouTube video and highlight this new book’s availability. Marketing the book in essence markets you and your company, a fresh, enduring avenue of marketing. MaherCoverEPUBSocial media posts in Facebook or Twitter ripple the attention across the globe.

You can do this – jump in the pool of publishing and expand your marketing power.

What Your Book Will Do For You as a Speaker?

Have you thought of becoming a speaker? What if you had a book you could sell at the back of the room after your talk? As a small business owner writing a book will increase your exposure across the country. Imagine a guidebook of generalities about your business, a handy volume of tips and tricks or an entertaining memoir of the CEO.

As a speaker, your topics may vary, yet your book subject matter should fill a need or void of information for your reader. Your book will help advance your ideas, maybe call attention to a new idea, or serve as a tangible representation of your experience. Your book will establish you as an authority on the subject.

Interestingly the words “author” and “authority” come from the same Latin word. To be an authority, you need to be an author. As an author, you are an authority. In a study cited by Forbes and BusinessWeek, 96% of surveyed business authors “realize a significant positive impact on their businesses from writing a book and would recommend the practice…”

A great example is national speaker Jen Mueller, CEO of Talk Sporty to Me, Seattle, Washington. Her book Game Time has gone through multiple printings, including custom orders from other venues to give away as gifts.

A published book under your arm as a speaker will increase the effect on your audience, elevate their respect for your knowledge whatever the topic. With the wonderful concept of short-run book printing, you can start with fifty to a hundred copies of your book to gauge reaction. Once your schedule starts filling up with speaking engagements, you order runs of books to be ready when you are. Are you ready?

Is short-run book printing right for you?

Is short-run book printing right for you?