Monthly Archives: April 2015

Wonderful Color, Digital Style

Gorham Printing recently upgraded their color printers to newer, faster models for eye-popping color on interior pages of a book. Whether you have old family photos you want to keep in original sepia tones, or current digital camera images in bright techno-colors, Gorham Printing can give color images the treatment they deserve.

Some themes for color interiors include:

  • Art sketchbooks
  • Manuals with charts and graphs
  • Graphic novels
  • Cookbooks
  • Memoirs with photographs and documents
  • Children’s picture books

Digitally printed color-filled books, printed right here in western Washington, are an easy, affordable alternative to overseas printing — print up to 1000 books per order, with a minimum of 32 pages for a perfect bound book. Our standard stock is 60# white, but we also offer a more opaque 70# white and 80# white uncoated stock if you prefer a thicker stock.

Why a minimum of 32 pages?

A page count of 32 is a traditional standard for children’s picture books, for both early books with images on every page as well as for 7- to 11-year-old level titles, where images may be on every other page and include 500 to 1000 words of text. Additionally, our binding equipment requires the thickness of 32 pages to provide a quality trade paperback binding.

Do all pages have to be in color?

No! Our pricing is based on the exact number of color pages in your book. The sample charts on our website are calculated based all black and white or all color interior pages, but if you select “Prices” from the main menu then click “Calculate Price,” you can enter the exact specifications of your book, splitting out the number of black and white or color pages, and learn the price for your custom project instantly. Remember, page counts must be divisible by two.

Whether it’s a gift book of stories and photographs for friends and family, or a business book commercially sold, Gorham Printing makes a stunning, affordable color interior possible right here in the USA!

“Why Do I Have To Pay For Overruns?”

This is one of the most common questions we receive from our self-publishing clients after they receive their final invoice. The answer is simple: quality control. Mishaps in various book production processes are an unavoidable aspect of the book printing industry, so we print extra components in order to ensure we can send you a complete order of the highest possible quality.

Our terms and conditions.

Our terms and conditions as they appear on your quote before it becomes an order.

When we print your book, we will print up to 10% more book blocks and covers than the quantity listed on your order. For example, for an order of 100 books, we may print 110 book blocks and 110 covers. Some of those covers may print with a streak in the toner and will be considered unusable by our print technicians. Some covers might pick up a bubble in the laminating machine. Most common are mishaps with the binding and trimming machines. Slim spines, landscape books, and custom trim sizes are all trickier to bind and cut.

Clockwise from the top left: A book block destroyed by the binding machine; a book cut short by the trimmer; three covers stuck to one text block by the binding machine.

Clockwise from the top left: A book block destroyed by the binding machine; a book cut short by the trimmer; three covers stuck to one text block by the binding machine. You do NOT pay for these mishaps – you only pay for perfect books!

Remember, your final invoice reflects only the cost of perfect books. For example, of that 100-book order, you will most likely receive and pay for 106 or 107 copies. And, we charge for the overruns based on the production cost only; pre-press and design fees are removed from the per-book cost calculation of your overruns.

The cost of your overruns will appear in the Additional Charges field of your invoice.

The cost of your overruns will appear in the Additional Charges field of your invoice.

As always, we are happy to answer any questions or concerns you might have about our book printing policies and procedures. Just give us a call!

Make Your Book Your New Business Card

In the state of Washington an injury lawyer has a simple free book on tips you should know if ever in a car accident. An accounting firm has a free book on hints for filing taxes. Books are a marketing commodity more business owners are tapping into, a tangible object people keep handy for reference or information. What better way to get a company’s name into the minds of potential customers than offering information they want and need in a pocket-size book.

More substantial than a leaflet or tri-fold brochure easily thrown away, a book represents quality experience and knowledge and is now being touted as a significant marketing tool for business owners and entrepreneurs as their new business card. For decades, the industry of personalized pens, can holders and such begged companies to attach their logo to just about anything plastic or metal. Yet a book not only touts a company name and logo but is filled with interesting fine points, proving an expert edge to any subject.

Whether a small business owner or service provider, imagine handing a potential customer a professionally designed book of your company or expertise. A guidebook of statistical data or fun how-to procedures for better living, a manual of making a better mousetrap will boost exposure for yourself and your company. A memoir of the company’s owner is another viable book idea creating a revenue source worldwide; people love to read about people – hence the popularity of the national magazine of the same name.Gorham_Printing_Banner

Today’s short-run book printing is a flexible process where you can easily start with fifty copies and see what helpful reviews and evaluations come back. Then simply make any changes, if needed, for a complete guidebook or how-to edition to start handing or mailing out to customers. Ordering in quantities of 500 books means not worrying about costly storage and still keep the cost per book down.

Learning how to write a book or books for your company is as easy as attending the Nonfiction Writers Conference May 6-8, 2015 with industry experts explaining the various steps and issues.

Local Spotlight

Hayward_CoverOne of the more delightful aspects of being a short-run book printer in western Washington is the variety of local authors and celebrities who come through our doors. More recently we had the illustrious Allen Hayward, who according to his website worked “primarily with House Republicans as senior legal counsel … involved in many of the legal and political maneuvers of the last three decades.”

Not only did Mr. Hayward come in with an impressive manuscript under his arm, but brought along a unique entourage of his editors and cohorts, Derwyn “Chris” Christensen and Bill Engelhardt. When these three men walked through our doors, the energy level in the office definitely rose. Dynamic and enthusiastic, the trio worked with our art director, Kathy Campbell, for text layout and cover design comprising of thirty-four years working in Olympia, Washington.

The resulting tome, My Ride: The people, procedures and politics of lawmaking at our state capitol is an excellent example of our design and printing services. Mr. Hayward has taken an assertive approach in getting the word out about his new memoir, his website is simple yet informative with easy links to purchase a copy.

Congratulations, Mr. Hayward, here’s to successful sales.