Category Archives: Design

Customize Your Book with Gorham Printing

Are you looking for ways to set your book apart from the rest? You may want to consider a custom extra. While you won’t find these options in our Quote Generator, we do have standard pricing for extras like printed end sheets in hardcover editions, printing on the inside of perfect bound covers, and custom dies on cloth bound hardcovers.

Give us call (1-800-837-0970) or send us an email (info@gorhamprinting.com) to discuss pricing on your custom extra!

Printed End Sheets

Printed end sheets are a great way to bring your readers into the atmosphere of your hardcover book from the moment they open the cover. Our standard pricing includes white or off-white end sheets, selected to match your interior stock.

Donahue Endsheets

Printed end sheets in Donahue’s “Rudek and the Bear” (learn more at zuzelandthefox.com)

We’ve had some terrific projects come through the shop with printed end sheets, including a web comic anthology by Peter Donahue (right).

Pricing is based on the number of books you want to print AND the number of end sheets to be custom printed (there are two end sheets in each book, and some customers opt for one custom printed and one standard) as well as the orientation of your project (portrait or landscape). Have this information ready when you inquire.

Inside Cover Printing

Softcover books don’t have end sheets, but printing on the inside cover is possible. Pricing is based on the number of books in your order and, like the end sheets, the orientation of your book. This local history book by Anni Evans has an old map printed on the inside cover. Printed Inside Cover

Custom Dies

If you are interested in an image foil stamped on your cloth bound hardcover, or a specific font for your foil-stamped title and author name, you have the option of adding a custom die to your order. Custom dies start at $150 and increase in cost based on size and complexity. Simply submit a PDF of the true-to-size image you’d like cast as a die when you place your order and submit files.

Custom DieThomas Sawyer submitted an image of hands shuffling cards for his custom die.

The possibilities for a truly unique, customized book are endless when you choose Gorham Printing for your book project. We can’t wait to talk to you about bringing your vision to life!

Preparing Your Content for Design Services

If you are not sure how to get your content into a print-ready state, we offer both cover and interior book design services! We asked our design team for some tips on how to make sure your experience in our design department is enjoyable from start to finish.

What We Need to Begin

  • Design-Department

    Our world-class designers, Kathy & Genevieve

    Edited, word-processed manuscript in a single .doc file

  • Image files (.tif or .jpg) labeled to correspond with markers in the text indicating desired placement
  • Back cover copy, ISBN, blurbs or author photo if applicable
  • A .tif or .jpg, 300 dpi image for Assisted Cover Design orders

Text

The majority of the books we design are text-based, mostly prose, but poetry too. Submit your manuscript in a single word-processed file, ideally Microsoft Word in most cases. Kathy or Genevieve will flow your text into Adobe InDesign and set it to the trim size on your order, bearing in mind your pre-discussed preferences and industry standards.

Images

Many of the books we design include photographs, art, and other visual supplements. Images for design orders should supplied in their raw files (.tif or .jpg, minimum 300 dpi). We also offer professional scanning services for hard copy photographs and other documents. See our Service Rates for pricing.

Cover Design

If you have a piece of art, a photograph, or another pre-existing image for your cover, you can take advantage of our $199 Assisted Cover Design option. Kathy or Genevieve will transform your image into a book cover set to our print specifications, including a back cover and a spine with title treatment, author photo, barcode, and blurbs (all optional).

If you have a vision for your cover in mind but not the means to supply the image in a file, you can opt for our $599 Custom Cover Design. This will allow you to work one-on-one with Kathy or Genevieve to execute your concept for a professional cover design. Come to the table with your ideas and let us bring them to life!

Clean copy saves you money!

We like to remind all of our design clients to make sure they edit any text submitted to Gorham Printing multiple times, very closely before you send it. Because we are not a publishing company, we do not modify your content in any way as we sculpt it into book form.

Any editorial changes you find in your first proof are made by your designer at the standard design rate of $92 per hour. The fewer changes you find to make in the text, the lower you can keep your design costs, and your overall cost per book.

Make Your Book Your New Business Card

In the state of Washington an injury lawyer has a simple free book on tips you should know if ever in a car accident. An accounting firm has a free book on hints for filing taxes. Books are a marketing commodity more business owners are tapping into, a tangible object people keep handy for reference or information. What better way to get a company’s name into the minds of potential customers than offering information they want and need in a pocket-size book.

More substantial than a leaflet or tri-fold brochure easily thrown away, a book represents quality experience and knowledge and is now being touted as a significant marketing tool for business owners and entrepreneurs as their new business card. For decades, the industry of personalized pens, can holders and such begged companies to attach their logo to just about anything plastic or metal. Yet a book not only touts a company name and logo but is filled with interesting fine points, proving an expert edge to any subject.

Whether a small business owner or service provider, imagine handing a potential customer a professionally designed book of your company or expertise. A guidebook of statistical data or fun how-to procedures for better living, a manual of making a better mousetrap will boost exposure for yourself and your company. A memoir of the company’s owner is another viable book idea creating a revenue source worldwide; people love to read about people – hence the popularity of the national magazine of the same name.Gorham_Printing_Banner

Today’s short-run book printing is a flexible process where you can easily start with fifty copies and see what helpful reviews and evaluations come back. Then simply make any changes, if needed, for a complete guidebook or how-to edition to start handing or mailing out to customers. Ordering in quantities of 500 books means not worrying about costly storage and still keep the cost per book down.

Learning how to write a book or books for your company is as easy as attending the Nonfiction Writers Conference May 6-8, 2015 with industry experts explaining the various steps and issues.

Local Spotlight

Hayward_CoverOne of the more delightful aspects of being a short-run book printer in western Washington is the variety of local authors and celebrities who come through our doors. More recently we had the illustrious Allen Hayward, who according to his website worked “primarily with House Republicans as senior legal counsel … involved in many of the legal and political maneuvers of the last three decades.”

Not only did Mr. Hayward come in with an impressive manuscript under his arm, but brought along a unique entourage of his editors and cohorts, Derwyn “Chris” Christensen and Bill Engelhardt. When these three men walked through our doors, the energy level in the office definitely rose. Dynamic and enthusiastic, the trio worked with our art director, Kathy Campbell, for text layout and cover design comprising of thirty-four years working in Olympia, Washington.

The resulting tome, My Ride: The people, procedures and politics of lawmaking at our state capitol is an excellent example of our design and printing services. Mr. Hayward has taken an assertive approach in getting the word out about his new memoir, his website is simple yet informative with easy links to purchase a copy.

Congratulations, Mr. Hayward, here’s to successful sales.

Why is My Word Count Important?

Ever wondered why traditional publishers require certain word counts to a manuscript? It comes down to number of pages in a completed book and the cost of printing x-amount of books. A 300-page book will naturally cost more to print than a 240-page book and a publisher knows the magic formula for estimating the page count of a book.

When you self publish, knowing the approximate page count of your book is important. So what is the formula based on the word count of a manuscript?

Free 2014 guidebook available at GorhamPrinting.com

Free 2014 guidebook available at GorhamPrinting.com

With professional, book-industry design, your word processor file is imported into a page layout program such as InDesign. To get an idea of your estimated page count, use the following formula:

For a 5.5×8.5 trim sized trade paperback, figure approximately 300 words per page and for a 6×9 size book figure approximately 350 words per page.

As an example, if your book contained 48,000 words, it would end up at approximately 160 total pages for a 5.5×8.5 size book. (48,000 words divided by 300 words per page = 160 5.5×8.5 finished pages).

If you have photos or drawings in your book, a fair estimate is two photos or images per page added to your page count.

Don’t forget front matter such as title page, copyright page, dedication and such will also add to your total page count.

Professional or Casual? Your Author Photo

When purchasing a book generally the cover design is the first thing that draws a reader in. Within seconds they flip the book over and read the back cover copy which should i04 Shaputis photonclude an author photo with a few lines of bio. Readers like to know about their authors.

A photo or head shot brings the author into the reality conversation when reading a book. Stephen King seems rather normal with his dark hair and beard. Yet his mind is a carnival of storylines leading into terror and entertainment. If you passed him at a grocery store, would you realize you were seeing the king of scare? Without his author photos, readers wouldn’t recognize him.

Granted, an author typically isn’t going to become an overnight celebrity but having a photo on the book resonates with your readers. Makes you more personable to your readers, not just a name. If placed on the back cover, the image can be in full color. Maybe your photo was taken at sunset, so the oranges and yellows of the evening sky would radiate around you. Maybe the color of your shirt matches the color of your eyes, why not put the author photo on the back cover. If located on the About the Author page inside the back of the book, typically the image would be grayscale, black and white for economical reasons.

Do you need to spend hundreds of dollars for a professional head shot? No, a simple well-taken photograph in high resolution will do. But if you haven’t gone to a photographer since your school days, you might want to look into having a session done. Not only is a professional shot good for your book but having copies made for family is a side treasure. Whichever you choose, you’ll want two digital copies of the image: One in high resolution for printing and another saved-for-the-web size you can upload to your website, Facebook or any online marketing.

Select your photo carefully, whether a portrait or outdoor shot. You may need to send copies of the image to various media and social media outlets during the marketing of your book. Be sure the photo is something you are very comfortable seeing over and over again.

Fonts, Faults and Foibles

No TNRWhen reading a book, the body style typeface or font is generally not something you notice right away. However, it has quite a bit to do with the readability of your book. You don’t want to curl up with a suspense novel and find you have a headache two chapters in from eye strain. No matter how thrilling the storyline, if the font style and leading is hard to read, you’re going to lose your audience. Our graphic designers here at Gorham Printing have years of experience in book design.

Take a book off your shelf (let’s stay with fiction) and open to any page. The body text is generally a serif font, meaning there are tiny feet at the bottom of most letters to help guide your eyes across the line of words.  There are dozens of readable fonts such as Garamond, Minion, or Arno Pro used for text layout.

What you won’t find in any book industry standard layout is Times New Roman. What seems most difficult for self-publishing authors to realize is just because TNR is the default font for your word processing software does not mean it should be used for your book. Times New Roman was created for newspaper print, its narrow for typesetting in small columns.

The leading or spacing between the lines of text also helps with the ease of readability. The term leading is derived from the days of hot metal type when strips of lead were placed between lines of type to provide line spacing. Your text should not be single spaced nor double-spaced but somewhere in between. One rule of thumb is to make the leading 20% larger than the font size. So if you used a 12 pt font, your line spacing or leading should be around 14.4 pt.

Sans serif or decorative fonts can be used for chapter titles. However, when it comes to text layout, more is not better. Keep your styles down to two or three fonts only. Too many fonts and your book is going to look frenetic or too busy. Let’s say you used Garamond for the text body. You could use a smaller Garamond in small caps for the page headers and then a sans serif or decorative font for the chapter names.  Or use a sans serif font for both the page headers and the chapter names.

Make your book look professional, as if it came from one of the big houses in New York. You’ve worked hard to finish the story, be sure it’s dressed out properly for your audience.