Category Archives: Design

Are You Ready for Alaska Book Week?

Did you know that October 1st through 7th is Alaska Book Week? In 2015, the governor of Alaska declared the first week of October the official week to “celebrate [their] writers and the state’s rich literary tradition.” They encourage Alaskans to participate in events such as book clubs, author readings and library visits to promote “a passion for reading among all [their] citizens.” (You can read the full declaration here.)

We could not be more excited to learn about this celebration. In the last three years alone, we’ve printed books for at least seven Alaska-based authors. This is the perfect opportunity to showcase their work, and tout our ability to happily accommodate everything from complex design work to logistics-heavy barge shipments out of Seattle.

Who are the Alaskans we print for? Read on to learn about a few!

Matias Saari is a veteran marathoner who brought us the story of the USA’s oldest marathon: The Equinox. He hired us to design the interior and the cover of this thoroughly researched and reported personal and impersonal history book. He wanted to make sure he had books in time to sell at the 2016 marathon, so we worked under a deadline to get 1000 copies of his books on a barge to Anchorage before last September. Learn more about The Equinox: Alaska’s Trailblazing Marathon and buy a copy at Saari’s website.

IMG_0382Outdoor adventurer and transformation coach Wendy Battino and her world-famous  Alaskan husky, Luzy, brought us their irresistible landscape softcover, Luzy Lessons, to print in July, and we’re proud to report they needed a reprint by August! Luzy has a vast social media following, and Wendy turned her popular photos and positivity lessons into a book. You can get a copy, “signed” with Luzy’s paw, at their website, wendybattino.com.

Jan O’Meara is the owner of a small publishing operation, Wizard Works, who’s worked with us for several projects. Late last year, she brought us files for Cosmic Kitchen: Breakfast, Lunch and Friends, a cookbook compiled by two Homer-based (but Hawaii-raised!) restaurant owners, Sean Hogan and Michelle Wilson. This book makes our mouths water every time we printed it – four times in less than a year! If you’re in Homer, visit their restaurant to say aloha and pick up a copy to take home (I know I would).

IMG_0383Arguably the “crown jewel” of our Alaska-oriented books was researched and written by Cora Holmes and designed by our own Kathy Campbell. Alaska’s Wild West: The True Story of Alaska’s Range Wars in the Aleutian Islands, an 8.5 x 11 inch cloth-bound hardcover, has it all: color images printed on 100lb coated stock; a gloss-laminated dust jacket; custom printed end sheets; and foil on the cover and spine stamped with a custom die. This book catches the eye of many of our in-shop visitors, and we are proud to have designed and printed it. Learn more about Cora and all the books she’s hired us to work on at her website, coraholmes.com.

If you are an Alaskan author looking to self-publish, an Alaska-based independent publisher, or an Alaskan family or organization who needs books to preserve your history, Gorham Printing is ready and able to put beautiful books in your hands!

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Promoting Your Book at the Library

Are you looking for new ways to promote your book? Libraries are a great place to gain new readers and connect directly with your target audience.

Consider approaching your local library to set up a speaking engagement. If the library is interested in hosting your reading, they’ll likely put you on their event calendar so you can generate interest ahead of time. Ask if you can register the event on any other community event calendars, or with local special interest groups that might be interested in your topic.

The promotional tools an event like this can offer don’t stop there. The library might announce your reading on their social media pages, like Facebook and Twitter. Make sure to continue to share these event announcements, and encourage your friends and followers to share them too. The library might even have event posters printed, so ask if you can have a few to post around your community.ray_biko-frontcover-for-web

Many of our self-published authors give talks throughout their local library systems. In fact, we have a few regional authors with library events coming up!

The Naselle Timberland Library will host Laura Ray, author of Because of Biko, this Wednesday, March 1st at 6:00 PM. Laura will read from her book, which tells the story of her travels in Africa, and a discussion and book signing will follow.fateful-fourth-cover

On Saturday, March 4th, local author and historian Russell Holter will talk about his recently-published title, The Fateful Forth: The Story of America’s Worst Trolley Disaster at the Vernetta Smith Chehalis Timberland Library at 2:00 PM. A book sale and signing will follow. Russell’s book is part of our History Book Program, so you can order a copy online!

Author and Life Coach Anatha Attar will host a workshop title Tarot: A Path to Greater Personal Creativity at the Lacey Timberland Library on Saturday, March 4th at 3:00 PM. Anatha published her title Tarot and the Twelve Powers: A Journey for the Heart and Soul in summer 2016. You can learn more at her website.

Reach out to your local library system today to find out how you might be able to promote your book with their help!

Customize Your Book with Gorham Printing

Are you looking for ways to set your book apart from the rest? You may want to consider a custom extra. While you won’t find these options in our Quote Generator, we do have standard pricing for extras like printed end sheets in hardcover editions, printing on the inside of perfect bound covers, and custom dies on cloth bound hardcovers.

Give us call (1-800-837-0970) or send us an email (info@gorhamprinting.com) to discuss pricing on your custom extra!

Printed End Sheets

Printed end sheets are a great way to bring your readers into the atmosphere of your hardcover book from the moment they open the cover. Our standard pricing includes white or off-white end sheets, selected to match your interior stock.

Donahue Endsheets

Printed end sheets in Donahue’s “Rudek and the Bear” (learn more at zuzelandthefox.com)

We’ve had some terrific projects come through the shop with printed end sheets, including a web comic anthology by Peter Donahue (right).

Pricing is based on the number of books you want to print AND the number of end sheets to be custom printed (there are two end sheets in each book, and some customers opt for one custom printed and one standard) as well as the orientation of your project (portrait or landscape). Have this information ready when you inquire.

Inside Cover Printing

Softcover books don’t have end sheets, but printing on the inside cover is possible. Pricing is based on the number of books in your order and, like the end sheets, the orientation of your book. This local history book by Anni Evans has an old map printed on the inside cover. Printed Inside Cover

Custom Dies

If you are interested in an image foil stamped on your cloth bound hardcover, or a specific font for your foil-stamped title and author name, you have the option of adding a custom die to your order. Custom dies start at $150 and increase in cost based on size and complexity. Simply submit a PDF of the true-to-size image you’d like cast as a die when you place your order and submit files.

Custom DieThomas Sawyer submitted an image of hands shuffling cards for his custom die.

The possibilities for a truly unique, customized book are endless when you choose Gorham Printing for your book project. We can’t wait to talk to you about bringing your vision to life!

Preparing Your Content for Design Services

If you are not sure how to get your content into a print-ready state, we offer both cover and interior book design services! We asked our design team for some tips on how to make sure your experience in our design department is enjoyable from start to finish.

What We Need to Begin

  • Design-Department

    Our world-class designers, Kathy & Genevieve

    Edited, word-processed manuscript in a single .doc file

  • Image files (.tif or .jpg) labeled to correspond with markers in the text indicating desired placement
  • Back cover copy, ISBN, blurbs or author photo if applicable
  • A .tif or .jpg, 300 dpi image for Assisted Cover Design orders

Text

The majority of the books we design are text-based, mostly prose, but poetry too. Submit your manuscript in a single word-processed file, ideally Microsoft Word in most cases. Kathy or Genevieve will flow your text into Adobe InDesign and set it to the trim size on your order, bearing in mind your pre-discussed preferences and industry standards.

Images

Many of the books we design include photographs, art, and other visual supplements. Images for design orders should supplied in their raw files (.tif or .jpg, minimum 300 dpi). We also offer professional scanning services for hard copy photographs and other documents. See our Service Rates for pricing.

Cover Design

If you have a piece of art, a photograph, or another pre-existing image for your cover, you can take advantage of our $199 Assisted Cover Design option. Kathy or Genevieve will transform your image into a book cover set to our print specifications, including a back cover and a spine with title treatment, author photo, barcode, and blurbs (all optional).

If you have a vision for your cover in mind but not the means to supply the image in a file, you can opt for our $599 Custom Cover Design. This will allow you to work one-on-one with Kathy or Genevieve to execute your concept for a professional cover design. Come to the table with your ideas and let us bring them to life!

Clean copy saves you money!

We like to remind all of our design clients to make sure they edit any text submitted to Gorham Printing multiple times, very closely before you send it. Because we are not a publishing company, we do not modify your content in any way as we sculpt it into book form.

Any editorial changes you find in your first proof are made by your designer at the standard design rate of $92 per hour. The fewer changes you find to make in the text, the lower you can keep your design costs, and your overall cost per book.

Make Your Book Your New Business Card

In the state of Washington an injury lawyer has a simple free book on tips you should know if ever in a car accident. An accounting firm has a free book on hints for filing taxes. Books are a marketing commodity more business owners are tapping into, a tangible object people keep handy for reference or information. What better way to get a company’s name into the minds of potential customers than offering information they want and need in a pocket-size book.

More substantial than a leaflet or tri-fold brochure easily thrown away, a book represents quality experience and knowledge and is now being touted as a significant marketing tool for business owners and entrepreneurs as their new business card. For decades, the industry of personalized pens, can holders and such begged companies to attach their logo to just about anything plastic or metal. Yet a book not only touts a company name and logo but is filled with interesting fine points, proving an expert edge to any subject.

Whether a small business owner or service provider, imagine handing a potential customer a professionally designed book of your company or expertise. A guidebook of statistical data or fun how-to procedures for better living, a manual of making a better mousetrap will boost exposure for yourself and your company. A memoir of the company’s owner is another viable book idea creating a revenue source worldwide; people love to read about people – hence the popularity of the national magazine of the same name.Gorham_Printing_Banner

Today’s short-run book printing is a flexible process where you can easily start with fifty copies and see what helpful reviews and evaluations come back. Then simply make any changes, if needed, for a complete guidebook or how-to edition to start handing or mailing out to customers. Ordering in quantities of 500 books means not worrying about costly storage and still keep the cost per book down.

Learning how to write a book or books for your company is as easy as attending the Nonfiction Writers Conference May 6-8, 2015 with industry experts explaining the various steps and issues.

Local Spotlight

Hayward_CoverOne of the more delightful aspects of being a short-run book printer in western Washington is the variety of local authors and celebrities who come through our doors. More recently we had the illustrious Allen Hayward, who according to his website worked “primarily with House Republicans as senior legal counsel … involved in many of the legal and political maneuvers of the last three decades.”

Not only did Mr. Hayward come in with an impressive manuscript under his arm, but brought along a unique entourage of his editors and cohorts, Derwyn “Chris” Christensen and Bill Engelhardt. When these three men walked through our doors, the energy level in the office definitely rose. Dynamic and enthusiastic, the trio worked with our art director, Kathy Campbell, for text layout and cover design comprising of thirty-four years working in Olympia, Washington.

The resulting tome, My Ride: The people, procedures and politics of lawmaking at our state capitol is an excellent example of our design and printing services. Mr. Hayward has taken an assertive approach in getting the word out about his new memoir, his website is simple yet informative with easy links to purchase a copy.

Congratulations, Mr. Hayward, here’s to successful sales.

Why is My Word Count Important?

Ever wondered why traditional publishers require certain word counts to a manuscript? It comes down to number of pages in a completed book and the cost of printing x-amount of books. A 300-page book will naturally cost more to print than a 240-page book and a publisher knows the magic formula for estimating the page count of a book.

When you self publish, knowing the approximate page count of your book is important. So what is the formula based on the word count of a manuscript?

Free 2014 guidebook available at GorhamPrinting.com

Free 2014 guidebook available at GorhamPrinting.com

With professional, book-industry design, your word processor file is imported into a page layout program such as InDesign. To get an idea of your estimated page count, use the following formula:

For a 5.5×8.5 trim sized trade paperback, figure approximately 300 words per page and for a 6×9 size book figure approximately 350 words per page.

As an example, if your book contained 48,000 words, it would end up at approximately 160 total pages for a 5.5×8.5 size book. (48,000 words divided by 300 words per page = 160 5.5×8.5 finished pages).

If you have photos or drawings in your book, a fair estimate is two photos or images per page added to your page count.

Don’t forget front matter such as title page, copyright page, dedication and such will also add to your total page count.