types of paper stock
Book Printing Cost, Book production, Cost, Design, Self Publishing

How to Choose the Best Paper Stock for Your Book’s Interior

What paper should I use for the interior of my book?

With the amount of time it takes to write, edit and perfect a book, it’s easy to understand why paper stock is a commonly overlooked aspect of book making. In addition to pricing, paper stock plays an important role in how a reader approaches your book.

The best way to understand paper stock is to divide it into categories. In this blog, we’ll be looking at the paper stocks commonly used by industry book printers for interior pages.

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Coated Paper vs. Uncoated Paper

One of the first choices authors are faced with when choosing a paper stock is coated versus uncoated. As the name suggests, coated paper is paper that has been coated with a mixture of materials or a polymer. With toner-based printers, the image quality of coated and uncoated paper is virtually the same.

Depending on the type of coating, coated paper can take on a number of textures and finishes but in most cases will have a less porous, waxier surface than standard, uncoated paper. Common finishes include:

  • Dull: Also known silk, dull coating is a non-reflective finish that gives your pages a softer look and feel.
  • Glossy: This reflective coating can add a level of pop to images in color, making it a great option for art or photography books.

However, coated paper also has its drawbacks. Coated paper does not adhere well to the standard adhesive used in softcover book binding. A somewhat more expensive PUR adhesive option must be used. The weight of the book can also become a factor. Typically, using a coated sheet will add about 30% to the overall weight of the book making it more expensive to ship as well as slightly more awkward in the reader’s hands  Additionally, coated paper’s somewhat reflective surface makes it both difficult to write on and hard to read in harsh lighting due to glare.

Uncoated paper, on the other hand, is the popular choice for softcovers (paperbacks) and most text-based books, such as novels, textbooks and journals. This option imparts a more traditional look and feel to your pages. Uncoated paper typically offers a wide range of textures and colors to choose from and is the best option if you intend readers to write or make notes in your book.

White Paper vs. Natural Paper

Many people assume that paper is naturally white; however, this is not the case. The wood pulp commonly used to make paper undergoes a bleaching process, which determines the color and brightness of the paper. Brightness refers to amount of incident light reflected from paper under normal lighting conditions.

Most printers will offer both white and natural uncoated paper options. Also known as “warm white,” natural paper is a minimally bleached paper type that appears cream in color. This is a great choice for authors wanting to convey a softer or historical feeling with their books.

Alternatively, the color of white paper can be compared to that of the copy paper used by most home printers. This paper color provides the most contrast for black/white text, making it a popular color choice for most books today.

types of paper stock

Choosing Your Paper Weight

For the purposes of book printing, uncoated paper is typically offered in weights between 50lb and 80lb. For reference, 50lb uncoated paper can be compared to the weight of standard 20lb bond copy paper used at home. Deciding the best paper weight for your book depends on a number of factors:

  • 50lb Uncoated: At the lowest weight, 50lb uncoated paper is the best option for conserving spine width and thickness. This weight is commonly used in textbooks, manuals or books with ~600+ pages.
  • 60lb Uncoated: This weight is the most popular paper stock choice and often considered the “sweet spot” for most books. 60lb paper is strong enough to protect your book and flexible enough to be held comfortably for long periods at a time.
  • 70lb Uncoated: Being slightly more opaque than traditional stock, 70lb paper helps prevent your book’s content from being seen through your pages. This is especially useful for books with a lot of color images.
  • 80lb Uncoated: Typically the thickest option available, this sturdy weight paper should be considered for image-heavy books with low page counts, such as photography and art books. However, books using this weight will be slightly stiffer and more difficult to hold open.

Coated paper is usually offered in 80lb or 100lb options. As with uncoated paper, the best choice is determined by the intended purpose of the book. Lower weights offer higher flexibility and reduced thickness. Higher weights increase both your pages’ opacity and durability.

Other Considerations

In addition to the above qualities, you may also want to consider:

  • Sourcing: More and more book authors are looking for printers that use responsibly sourced paper. Consider choosing a paper stock that is either Forest Stewardship Council (FSC) Certified, Sustainable Forestry Initiative (SFI) Certified, or Rainforest Alliance Certified.
  • Acid-free: In the past, the acidic qualities of the wood pulp used to make paper caused pages to naturally yellow and deteriorate over time. Today’s paper is in most cases acid-free due to a shift in the fillers used in the paper making process. Average paper grade has a life expectancy of 500 years. Higher grades of acid-free paper, sometimes known as archival quality paper, have a life expectancy of 1000 years. Paper at this level will often be made from acid-free cotton pulp.

Knowing more about paper types allows authors to be creative with their choices. Take a few minutes to explore the custom options available in our quote generator to see styles and pricing for your next book.

Contact us to request a free paper sample booklet

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Local authors, Marketing, Reading, Self Publishing, Social Media, Writing

16 Marketing Strategies for Your Self-Published Book in 2019

We get asked often: “What’s the difference between book printers and book publishers?” Many people like to use these terms interchangeably. However, the printing of a book is merely one part of the complete process that is publishing.

One of the key differences is marketing. Book printers are responsible for the production of your physical book. However, in most cases the self-published author will be responsible for marketing his/her book once it has been printed.

With the amount of effort required to write a book, marketing is often an overlooked component of the self publishing process.

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By 2019, several marketing strategies have emerged as clear winners for self-published authors. We’ve compiled some of the most successful strategies for indie authors and publishers.

1. Social Media Marketing (Paid & Unpaid)

The value of social media marketing cannot be understated. Your book should have its own page on all of the major social media channels, including Facebook, Instagram and Twitter. Use your channels to keep followers updated with upcoming events and releases.

If you’re looking to expand your audience, consider running paid advertising campaigns. Set your ads to target readers with your local area using targeted interests.

2. Contests/Giveaways

Contests and giveaways are a great way to drum up excitement for your book release. Many authors choose to give away signed copies of their latest release. Host the giveaway on your social media pages or personal website.

3. Speaking Engagements

Create a list of all the local libraries and bookstores in your area. More than likely, these venues will be actively seeking speakers for weekly/monthly events. The stores benefit by showing that they support local writers, and you benefit by gaining a platform to promote and discuss your book.

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4. Print & Flyer Advertising

While online marketing has become more crucial in recent years, print and flyer advertisements cannot be overlooked. Create posters for your upcoming book and hang them up at local coffee shops. Create postcards with your book’s artwork and send them to potential customers and local bookstores.

5. Writing Competitions

As a self-published author, you retain 100% of the rights to your book, meaning your free to submit your transcript to writing competitions. Winning an award is a great way to help your book to stand out from the crowd.

6. Newspapers & Press Releases

Your local newspaper likely has section promoting local art and culture. Learn to write press releases and send them to newspapers around your area. You may score an interview or a promotion for your upcoming book release.

7. Blogger & Influencer Endorsements

Word of mouth is still one of the most powerful marketing strategies in 2019. Find bloggers and book reviewers with large online followings. Snagging a positive review from a widely known influencer can help you reach audiences beyond your local area.

8. Personal Website

Resume websites are a popular trend in 2019. Create a resume website for your book! There are several free hosting services that can help you make this happen. You only need 1-3 webpages to describe your book, promote upcoming speaking engagements, and provide a link to where to purchase a  copy.

9. Newsletter Email List

You should be collecting names and emails at all your promotional events. Use this list to create a newsletter. That way you can send email blasts, alerting your list to your upcoming events, giveaways and future releases.

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10. Guest Blogging

Larger blogs and review sites will sometimes invite guests to write one-off blogs for them. Contact blogs related to your book to see if they’d be open to you writing a guest blog for them. Be sure to include a short mention of the book towards the end of your article. It can’t hurt to ask!

11. Attend Conferences

As book sales continue to increase in 2019, so do book related events and conferences. Consider buying a booth at a local conference. Bring plenty copies of your book and sell signed editions from your booth.

12. Contact Bookstores & Libraries

Most of your local stores will have a section for local and independent authors. Contact your nearest bookstores and libraries to see if they’d be open to selling your book. Be prepared to provide a short summary, price and ISBN number.

13. Contact Publishers

Just because you’ve self-published your book doesn’t your manuscript can’t be picked up by a larger publisher. Submit your work for consideration. Self-publishing a book is also a great way to accrue reputation in the eyes of publishers for future releases.

14. Create a Business Card

Business cards are a tried and true method of promoting yourself. Design a business card that includes a description of your book, your contact information, and directions for where to purchase your book.

15. Get Your Books on Review Sites (Like Goodreads)

It’s not a mystery why so many books include reviews on their cover art. Reviews provide a backbone for your marketing campaign, especially if you can get a review from an established author. Sites like Goodreads make it easy to create a profile for your book for your to start soliciting reviews.

16. Make Connections!

Above all else, as a self-published author, you need to be comfortable with talking about and promoting yourself. The more people that you are able to connect with, the more likely one of those people will open a door for your book. Whether it be with bookstore owners, publishers or simply your readers, building lasting and personal connections may surprise you in ways you never thought possible.

ebook conversion service
Additional Services, Cost, Design, Page Layout, Reading, Self Publishing

Understanding the Difference Between eBooks vs. PDFs

Ever since their rise to popularity in the early 2010s, eBooks have dramatically changed the way we read, share and enjoy our favorite books. In 2018, e-book sales accounted for roughly a quarter of global book sales, further cementing their place in the growing market of readers.

While printed book sales continue to rise in 2018 and beyond, eBooks still play an important role in the marketing strategies of many self-published and indie authors. eBooks represent a nearly unlimited resource for authors, requiring no investment beyond the initial conversion cost. In other words, your eBook sales will always perfectly match your demand.

ebook conversion service

But what is an eBook, and what makes it different than a PDF?

A PDF (Portable Document Format) is a common file type that can be easily downloaded, shared and read across a wide range of computers and monitors. Most documents can be converted into PDFs using standard text editing programs, such as Word or InDesign.

However, PDFs lack many of the quality-of-life features of your standard eBook file. The two most common file types for eBooks are Mobi and ePub. Mobi files are required by Kindle and Amazon devices. ePub files are accepted by most other online booksellers, including Google Play and Barnes & Noble.

Both Mobi and ePub files are specifically designed to be read on an e-reader or tablet. As such, they’re equipped with some convenient features, including:

1. Linking

eBook files are an HTML-based format, meaning they may contain links within the text. This allows readers to quickly navigate between sections of the book, from the index to relevant pages, or out to separate websites. This is especially handy for textbooks and guides, which may contain reference notes.

2. Reflowable Text

eBooks text will “reflow” depending on the viewing window. This allows eBooks to be conveniently read on multiple devices and sizes, including tablets, phones and computers.

3. Pagination

With reflowable text, the total page count of your book will increase or decrease depending on the window size of your device. Publishers handle this differently; some embed pages to match the print or PDF version, and some leave them out entirely. As such, some eBooks will not display a page number and will instead allow users to jump directly to chapters using the Table of Contents.

In some instances, however, you will not want your page count to change, as in the case of some academic books with chapter or section citations. In these cases, PDFs are often the preferred format as they will lock in your total page count.

online ebook conversion

4. Accessibility

For impaired readers, eBooks give users the ability to modify the appearance of the content on their device, making them much more accessible than a PDF. Features, such as font style and font size, can be easily modified on the fly to meet the reader’s needs.

5. Zoom In/Out

Unlike PDFs, eBook files do not have a zoom in/out tool. Instead, users can customize the font size of their books using their device, and the text will automatically reflow to fill their screen.

6. Advanced Features

In addition to the above features, eBooks can incorporate many advance features, including:

  • Video — embed a video that your reader can watch.
  • Audio — enhance your message by including audio recordings in your content
  • Gallery — your readers can swipe through an entire collection of images with captions instead of navigating through pages to find them.
  • Read-aloud — make certain words, sentences, or paragraphs of an ebook read aloud to the reader. This can be useful when reading to children.
  • Multi-column Layout — add visual appeal to your content with multiple columns.
  • Pop-over — this feature enables the readers to access another window that contains additional information, data, or another image to give more context about the selected image with just a tap.
  • Scrolling Sidebar — insert relevant information and topics into a scrolling sidebar so readers can view additional or explanatory material without ever leaving the page.
  • Interactive Image — incorporate callouts and pan-and-zoom features to your images.
  • Reviews — let the readers review their knowledge using different types of tests such as multiple choice, select correct image, label the image, or a mix of all three. Authors can include up to six possible answers to each question.
  • 3D Images — instead of just seeing flat images on your ebook, your readers can interact with 3D objects by touch.
  • Keynote Presentations — browse presentations with custom animations right inside your ebook. This feature includes controls for slide navigation as well as optional auto-play presentations.

how to make an ebook

What’s the difference between a “classic” and “fixed-layout” eBook?

A classic ePub or Mobi file has flowable text so it can be read on any device using the reader’s preference for font size and styles. There are no official pages because the  text flows into each device differently, much like a web page. With this kind of eBook, the reader has more control over the reader experience. The classic-layout is less expensive than the fixed layout because less attention is paid to the look of the pages.

A classic ebook layout is ideal if:

  • Your book is mostly text (such as a novel)
  • Your book uses only small images that are embedded between paragraphs

A fixed-layout ebook does not reflow

because each page is locked in place, much like in the pages of a printed book. This type of eBook is ideal when pages rely heavily on images or formatting, such as with children’s books, cookbooks or books with detailed layouts. The reader has less control over his/her reading experience other than the ability to zoom in/out. Fixed-layout eBooks are more expensive than classic eBooks because they require extra attention during the conversion process to maintain the design.

A fixed-layout eBook is ideal if:

  • You want to preserve the look of your pages
  • You want your book to have a horizontal orientation
  • You want multi-column text pages

Learn more about our eBook conversion service to find out how to get an eBook copy of your book.

Additional Services, Marketing, Self Publishing, Social Media

How to Sell Your Self-Published Book Online in 6 Steps

In 2018, the debate is pretty much over; online sales are a key component of any self-published author’s book marketing campaign.

But for authors, who often prefer to be between the pages of a book than on the internet, it can be daunting for someone with little technical experience to break into the sphere of digital marketing. Fortunately, the internet’s ongoing shift towards user-friendliness has given authors more tools than ever to market and sell their book online.

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Even if you have little to no technical experience, these six steps can go a long way to increasing your online book sales.

1. Have a website

Convenience is king. In the increasingly saturated online marketplace, customers need a quick way to browse and purchase your book.

A website acts as a “home” for your book. It’s the place where all of your marketing efforts eventually lead back to. Ideally you’ll want a website with a checkout cart that will allow customers to order your books online. By reducing that number of steps needed to buy your book, you significantly reduce the chance that a customer might distract him/herself from making a purchase.

sales tools sell your book online

Creating, hosting and maintaining a website can often be an expensive endeavor. However, a growing trend in online marketing is to utilize a template website service, which will create and host your website for you.

Looking to service independent authors, we at Gorham Printing recently relaunched our Sales Tools service. Sales Tools supplies authors with a one-page, customizable web store where customers can browse, share and buy their books.

2. Write some blog articles

Imagine this: your book is finally finished. You’ve spent months, maybe years, writing, editing and perfecting it. Then someone comes in and tells you that you have more writing to do.

Blogs keep the conversation about your book going long after its publication. They are a great way to promote upcoming events, such as book signings and speaking events.

Write blogs to inspire discussion among your readers. Write an article about your writing process or a character’s intentions, and let your followers carry the discussion from there.

3. Host an online launch party

Launch parties are a great way to kick off your book release with some momentum. But what if I told you that you could have hundreds of attendees without any of them having to leave their houses?

Online launch parties make it convenient for readers to participate in your release. Often times these launches are paired with giveaways that incentive users to like, comment and share your content. Many authors choose to give away signed copies of their book.

how to sell your self-published book online in 2018

4. Start a newsletter

The quickest way to a customer’s heart is email. A newsletter starts by asking your readers for their email in exchange for relevant and interesting content. Prepare a content calendar following the release of your book with interesting blog articles, event invitations and anything else your readers might find interesting.

5. Create a social media business page for your book

Social media is no place to be shy. Platforms such as Facebook, Twitter and Instagram are finely tuned to make sharing content quick and easy.

Beyond just sharing content on your personal profiles, consider creating a business account page for your book or publishing group. This will allow you to gain followers specific to your book without diluting its content with your personal information.

6. Contact popular bloggers for reviews

You don’t have to do all that sharing on your own. There are scores of book review bloggers and websites that are hungry for new content.

Start by looking for local reviewers, who would jump at the chance to feature an up-and-coming local author. From there, expand your search to include bigger bloggers. Even a 140-character mention from a popular reviewer can skyrocket your popularity.

While these online marketing strategies can’t guarantee a successful release, by increasing your online presence you can continue to stay relevant on the minds of your readers long after your books’ release.