Tag Archives: book as a business card

Small But Mighty

Did you know it’s National Small Business Week? With a team of just ten people, Gorham Printing most definitely fits in the small business category. That ten-person team includes our owner, Kurt, as well as the production crew, customer service reps and administrators, design and prepress staff, and our very own marketing director. Although we are located in Washington State, and proudly serve a large base of customers in our greater Pacific Northwest community, the majority of our books are shipped to customers all over the United States, including Hawaii and Alaska.

Between 2000 and 5000 books come out of our shop on a weekly basis. We usually have between 75 and 125 individual titles making their way through the design, prepress, proofing, and production phases on a given day.

Not only are we a small business ourselves, but we support other small businesses whose models and practices involve printed material in book form. We design and print manuals, field guides, textbooks, workbooks, spiritual and religious texts, cookbooks, and how-to books for experts in a wide array of fields.

The late Tom Newton started printing books with us well over a decade ago. The story of his book is somewhat mythic in our shop. Tom was teaching auto shop at a high school in California and looking for a textbook about how cars work when he realized such a book

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We are binding a run of 3000 today!

did not exist. So, he wrote that book. Currently in its twenty-second printing, with at least 2000 books in each run (usually 3000!), How Cars Work is thought to be the book we’ve printed the most copies of. Tom’s daughter has decided to carry on her father’s business, and is also exploring the possibility of producing an ebook!

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We were very excited to hear from Leavenworth-based yogi Holly Fiske when she brought The Book of Handstands to our shop in the summer of 2016. Holly sells her book along with a line of adventure apparel at wildmovements.com.

Mike and Angela Chute are the owners of RoseSolutions, a Rhode Island-based landscaping business. They deepened the integrity of their business model by writing and publishing Roses for New England: A Guide to Sustainable Rose Gardening and the companion spiral-bound journal, Rose Gardening By Season: A Journal for Rose-Book_Cover_LightenedPassionate Gardeners. Not only can local clients hire them for landscape work, but rose gardeners all over the region can benefit from the years of knowledge they’ve compiled to share in these volumes. They also speak at garden centers in the area, which is a great way to supplement books sales on their website, rosesolutions.net.

Are you a small business owner? Our small business wants to help your small business grow by harnessing your knowledge, products, and services in the pages of a book!

Make Your Book Your New Business Card

In the state of Washington an injury lawyer has a simple free book on tips you should know if ever in a car accident. An accounting firm has a free book on hints for filing taxes. Books are a marketing commodity more business owners are tapping into, a tangible object people keep handy for reference or information. What better way to get a company’s name into the minds of potential customers than offering information they want and need in a pocket-size book.

More substantial than a leaflet or tri-fold brochure easily thrown away, a book represents quality experience and knowledge and is now being touted as a significant marketing tool for business owners and entrepreneurs as their new business card. For decades, the industry of personalized pens, can holders and such begged companies to attach their logo to just about anything plastic or metal. Yet a book not only touts a company name and logo but is filled with interesting fine points, proving an expert edge to any subject.

Whether a small business owner or service provider, imagine handing a potential customer a professionally designed book of your company or expertise. A guidebook of statistical data or fun how-to procedures for better living, a manual of making a better mousetrap will boost exposure for yourself and your company. A memoir of the company’s owner is another viable book idea creating a revenue source worldwide; people love to read about people – hence the popularity of the national magazine of the same name.Gorham_Printing_Banner

Today’s short-run book printing is a flexible process where you can easily start with fifty copies and see what helpful reviews and evaluations come back. Then simply make any changes, if needed, for a complete guidebook or how-to edition to start handing or mailing out to customers. Ordering in quantities of 500 books means not worrying about costly storage and still keep the cost per book down.

Learning how to write a book or books for your company is as easy as attending the Nonfiction Writers Conference May 6-8, 2015 with industry experts explaining the various steps and issues.