Tag Archives: publishing

Need to pay for your book project? Try crowdfunding!

We’ve seen many authors and artists come through our shop who have used a crowdfunding website to fund the cost of publishing their books. What is a crowdfunding website? It’s a website that exists as a platform to help people who have an idea, but need dollars to make the idea a reality. In our line of work, that idea is a book.

Listing your project on a crowdfunding website is also a great way to test the market’s interest in your book before it’s published. It will help you start thinking about the niche your book will fill. If you can successfully generate buzz for the concept of your book on a crowdfunding platform, there’s a good chance you’ll be able to enjoy some traction with your marketing efforts once the book is published.

The most commonly-used crowdfunding website is Kickstarter. Here is a link to their handbook to get you started, and a few tips to help along the way:

  • Backing others helps you learn the ropes and get a feel for the Kickstarter community.
  • Set up your payment options in advance so you are ready to accept funds on day one.
  • Be clear on discounts and perks – and get creative!
  • Aim high when setting your dollar amount, but not so high you can’t meet your goal and cash in.
  • Tell the story of your book, and consider making a video.
  • Answer all backer questions. They are supporting your efforts!
  • Use a simple analytics tracker to learn more about your readers.

Time to get inspired! Here are a few authors we know used Kickstarter to fund their book projects, then hired us to print them.

Bard_Hey Baby

 

Breena Bard, a Portland, Oregon-based cartoonist and graphic novelist released “Hey Baby,” a 6.5×8.5″ softcover, in summer 2016.

Breena’s Kickstarter

http://www.breenabard.com/

 

 

 

front-spine-back-covers-under_covers-outlined.eps

 

 

 

Margaret Davis, another Portland-based writer and book artist, funded “China Under the Covers” this past winter.

Margaret’s Kickstarter

http://chinaunderthecovers.com/

 

 

 

 

Adobe Photoshop PDF

 

 

Olympia-based fungi enthusiast Ellen King Rice funded her novel “The Evo Angel” in 2015 for publication in spring 2016.

Ellen’s Kickstarter

https://www.ellenkingrice.com/

 

 

 

 

Back in 2014, Peter Donahue funded a beautiful full-color, full-size landscape hardcover book complete with custom-printed end sheets and a matte-laminated dust jacket for the first volume of his popular “Rudek and the Bear” comic collection. As one of his Kickstarter pledge prizes, Peter drew any supporter who pledged $35 or more into the style of his characters and added it as a spread in the beginning of his book.

RUDEK AND THE BEAR VOL 1.indd

Peter’s Kickstarter

Peter’s ongoing web comic: http://zuzelandthefox.com/

Test the waters for your book project! Try crowdfunding!

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Professional or Casual? Your Author Photo

When purchasing a book generally the cover design is the first thing that draws a reader in. Within seconds they flip the book over and read the back cover copy which should i04 Shaputis photonclude an author photo with a few lines of bio. Readers like to know about their authors.

A photo or head shot brings the author into the reality conversation when reading a book. Stephen King seems rather normal with his dark hair and beard. Yet his mind is a carnival of storylines leading into terror and entertainment. If you passed him at a grocery store, would you realize you were seeing the king of scare? Without his author photos, readers wouldn’t recognize him.

Granted, an author typically isn’t going to become an overnight celebrity but having a photo on the book resonates with your readers. Makes you more personable to your readers, not just a name. If placed on the back cover, the image can be in full color. Maybe your photo was taken at sunset, so the oranges and yellows of the evening sky would radiate around you. Maybe the color of your shirt matches the color of your eyes, why not put the author photo on the back cover. If located on the About the Author page inside the back of the book, typically the image would be grayscale, black and white for economical reasons.

Do you need to spend hundreds of dollars for a professional head shot? No, a simple well-taken photograph in high resolution will do. But if you haven’t gone to a photographer since your school days, you might want to look into having a session done. Not only is a professional shot good for your book but having copies made for family is a side treasure. Whichever you choose, you’ll want two digital copies of the image: One in high resolution for printing and another saved-for-the-web size you can upload to your website, Facebook or any online marketing.

Select your photo carefully, whether a portrait or outdoor shot. You may need to send copies of the image to various media and social media outlets during the marketing of your book. Be sure the photo is something you are very comfortable seeing over and over again.