Additional Services, Marketing, Self Publishing, Social Media

How to Sell Your Self-Published Book Online in 6 Steps

In 2018, the debate is pretty much over; online sales are a key component of any self-published author’s book marketing campaign.

But for authors, who often prefer to be between the pages of a book than on the internet, it can be daunting for someone with little technical experience to break into the sphere of digital marketing. Fortunately, the internet’s ongoing shift towards user-friendliness has given authors more tools than ever to market and sell their book online.

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Even if you have little to no technical experience, these six steps can go a long way to increasing your online book sales.

1. Have a website

Convenience is king. In the increasingly saturated online marketplace, customers need a quick way to browse and purchase your book.

A website acts as a “home” for your book. It’s the place where all of your marketing efforts eventually lead back to. Ideally you’ll want a website with a checkout cart that will allow customers to order your books online. By reducing that number of steps needed to buy your book, you significantly reduce the chance that a customer might distract him/herself from making a purchase.

sales tools sell your book online

Creating, hosting and maintaining a website can often be an expensive endeavor. However, a growing trend in online marketing is to utilize a template website service, which will create and host your website for you.

Looking to service independent authors, we at Gorham Printing recently relaunched our Sales Tools service. Sales Tools supplies authors with a one-page, customizable web store where customers can browse, share and buy their books.

2. Write some blog articles

Imagine this: your book is finally finished. You’ve spent months, maybe years, writing, editing and perfecting it. Then someone comes in and tells you that you have more writing to do.

Blogs keep the conversation about your book going long after its publication. They are a great way to promote upcoming events, such as book signings and speaking events.

Write blogs to inspire discussion among your readers. Write an article about your writing process or a character’s intentions, and let your followers carry the discussion from there.

3. Host an online launch party

Launch parties are a great way to kick off your book release with some momentum. But what if I told you that you could have hundreds of attendees without any of them having to leave their houses?

Online launch parties make it convenient for readers to participate in your release. Often times these launches are paired with giveaways that incentive users to like, comment and share your content. Many authors choose to give away signed copies of their book.

how to sell your self-published book online in 2018

4. Start a newsletter

The quickest way to a customer’s heart is email. A newsletter starts by asking your readers for their email in exchange for relevant and interesting content. Prepare a content calendar following the release of your book with interesting blog articles, event invitations and anything else your readers might find interesting.

5. Create a social media business page for your book

Social media is no place to be shy. Platforms such as Facebook, Twitter and Instagram are finely tuned to make sharing content quick and easy.

Beyond just sharing content on your personal profiles, consider creating a business account page for your book or publishing group. This will allow you to gain followers specific to your book without diluting its content with your personal information.

6. Contact popular bloggers for reviews

You don’t have to do all that sharing on your own. There are scores of book review bloggers and websites that are hungry for new content.

Start by looking for local reviewers, who would jump at the chance to feature an up-and-coming local author. From there, expand your search to include bigger bloggers. Even a 140-character mention from a popular reviewer can skyrocket your popularity.

While these online marketing strategies can’t guarantee a successful release, by increasing your online presence you can continue to stay relevant on the minds of your readers long after your books’ release.

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About Us, Additional Services, Community, Marketing, Self Publishing

Store, Sell and Ship Your Books with Gorham Printing’s New Sales Tools

We are thrilled to announce our brand-new Sales Tools program!

It is not uncommon for our customers to ask, “How can I sell my books online?” We now have an answer that doesn’t involve major online book retailers.

Booksite with Buy Button

Sales Tools connects you directly to online shoppers with your very own Booksite. Your Booksite is a web page hosted on gorhamprinting.com that includes an image of your book cover, a book summary, reader reviews, your author photo and bio, social media links, and the all-powerful Buy Button. All you need to do is supply those pieces and we take care of the technical work.

Quality Book Printing + Safe Storage

When you enroll in Sales Tools Booksite + Store & Ship, you tell us the number of books from your print order you’d like sent to the fulfilment warehouse owned and operated by Major Goods, right here in Centralia. Major Goods stores your books in their climate-controlled facility, waiting for orders to be placed on your Booksite by your future readers.

Order Fulfillment

When your customer clicks the Buy Button and enters credit card information, Major Goods receives a notification. They pick, pack and ship your book to the address entered. Your customer pays the shipping & handling with their order, and the rest of their payment goes directly to you via PayPal.

Sales Tools

Really?!

Really! You paid us when we printed your books, so we’re not going to charge you every time a customer wants to order your book, too. We charge you once to enroll in the program and set up your web page ($170) and again every year if you’d like to continue ($60). PayPal does have a small service fee for each purchase, but the rest of the funds go right to you. It really is that simple.

You’ve Got Options

Like so many other facets of our approach to book design and printing, we can tailor our program to meet your needs. Prefer to store your books and fill your orders from home or your local post office? For $120 we’ll set up your Booksite and you receive the notification when your customer places an order.

Already have a website? You can work directly with Major Goods to integrate their sales platform (that magical Buy Button!) into your web content, then tell us how many of the books we print you’d like to store in their warehouse.

Special Offer!

Enroll in our Sales Tools program before September 30, 2017, and receive fifteen months of service instead of just twelve with your first payment. Learn more today!

About Us, Community, Self Publishing

Small But Mighty

Did you know it’s National Small Business Week? With a team of just ten people, Gorham Printing most definitely fits in the small business category. That ten-person team includes our owner, Kurt, as well as the production crew, customer service reps and administrators, design and prepress staff, and our very own marketing director. Although we are located in Washington State, and proudly serve a large base of customers in our greater Pacific Northwest community, the majority of our books are shipped to customers all over the United States, including Hawaii and Alaska.

Between 2000 and 5000 books come out of our shop on a weekly basis. We usually have between 75 and 125 individual titles making their way through the design, prepress, proofing, and production phases on a given day.

Not only are we a small business ourselves, but we support other small businesses whose models and practices involve printed material in book form. We design and print manuals, field guides, textbooks, workbooks, spiritual and religious texts, cookbooks, and how-to books for experts in a wide array of fields.

The late Tom Newton started printing books with us well over a decade ago. The story of his book is somewhat mythic in our shop. Tom was teaching auto shop at a high school in California and looking for a textbook about how cars work when he realized such a book

Newton Spines
We are binding a run of 3000 today!

did not exist. So, he wrote that book. Currently in its twenty-second printing, with at least 2000 books in each run (usually 3000!), How Cars Work is thought to be the book we’ve printed the most copies of. Tom’s daughter has decided to carry on her father’s business, and is also exploring the possibility of producing an ebook!

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We were very excited to hear from Leavenworth-based yogi Holly Fiske when she brought The Book of Handstands to our shop in the summer of 2016. Holly sells her book along with a line of adventure apparel at wildmovements.com.

Mike and Angela Chute are the owners of RoseSolutions, a Rhode Island-based landscaping business. They deepened the integrity of their business model by writing and publishing Roses for New England: A Guide to Sustainable Rose Gardening and the companion spiral-bound journal, Rose Gardening By Season: A Journal for Rose-Book_Cover_LightenedPassionate Gardeners. Not only can local clients hire them for landscape work, but rose gardeners all over the region can benefit from the years of knowledge they’ve compiled to share in these volumes. They also speak at garden centers in the area, which is a great way to supplement books sales on their website, rosesolutions.net.

Are you a small business owner? Our small business wants to help your small business grow by harnessing your knowledge, products, and services in the pages of a book!

About Us, Additional Services, Book Printing Cost, Cost, Self Publishing

eBook Options at Gorham Printing

Did you know that we not only produce printed books of exceptional quality, but eBook files as well? Read on to learn more about Gorham Printing’s eBook services!

Files & Pricing

The two eBook files types are EPUB and MOBI. The MOBI is the file that runs exclusively on the Amazon Kindle and can be sold on Amazon. The EPUB can run on all other tablets and e-readers and can be sold through online venues such as Barnes & Noble.

Our eBook pricing is a simple formula based on the final page count of your print file. For $1.70 per page plus a $70 flat fee, we will submit your print file to our preferred conversion company to be set up in both EPUB and MOBI file types.

Note that in some cases, particularly for children’s books, only EPUB “fixed layout” output is possible. Despite the single file type output, these conversions can often be more complex and result in a higher cost than anticipated. If we learn your conversion cost will be higher than the price our formula calculates, we will notify you as soon as possible so you can decide if you’d like to proceed.

What’s the Process?

When you submit an order with an eBook included, your eBook conversion will not begin until you approve your proofs for the final production of your print books. When we receive your signed approval for the print books, we will submit your print file for conversion within several business days. We will learn the firm price for conversion at this time, and be in touch if the conversion service reports any unexpected prices or foresees any problems with your book’s ability to become an eBook.

The conversion process takes two to three weeks from the date we submit your file to the conversion service. Once we receive your EPUB and MOBI files from the conversion service, we send them right to you.

Where can I sell my eBook?

Once you have eBook files, you can set them up for sale on Amazon’s Kindle Direct Publishing (KDP), Barnes & Noble Nook Press, or through a personal website.

A note on how to price your eBook: Amazon will give you a 70% royalty if you price your book between $2.99 and $9.99. If you price your book outside these parameters, you’ll get a 35% royalty. Barnes & Noble’s royalty is always 65%.

You can add an eBook to your order in our Quote Generator.

As always, the friendly staff at Gorham Printing is here to take your call and answer any questions you might have.